Skittles New Site 100% Based On Social Media Pressence
"In previous efforts by big brands social network profiles were second to rich media presentations."
The new skittles.com is made up of profile pages from various social networks. The navigation is a flash widget overlay with links to skittles branded twitter, flickr, facebook, wikipedia, and youtube profile pages. I am not sure if this was a shrewd move to save money on developing a fully branded interactive site, or If it was the result of forward thinking from the 30 year old candy brand. Whatever the case, this is another milestone that further legitimates twitter. In this case, branded social media presence was the main course. In previous efforts by big brands social network profiles were second to rich media presentations. I'm not sure which I prefer but it is good to see large commercial brands embracing social media, and really trying to connect with people. Does anyone know which agency master minded this? Or was it an in house experiment?
taggetig 03/22/09 11:40pm
Skittles New Site 100% Based On Social Media Presence http://tinyurl.com/bltuat from: @nkrumah
